Work

Selected projects from 15+ years of enterprise commerce architecture. Client names are omitted per NDA; scale and outcomes are real.

• Composable Commerce PoC: Legacy Backend, Modern Frontend

  Scale

  Global D2C site, multi-region, multi-currency

  Problem

  Aging storefront blocking frontend iteration. Replacing the SAP Commerce backend was off the table — too much risk, too much business logic embedded.

  Decision

  Built a composable frontend layer (Alokai) on top of the existing SAP Commerce OCC APIs, with no backend modifications. Kept the platform stable while decoupling the presentation layer.

  Outcome

  Delivered working PoC in under two weeks. Client moved from evaluation to active modernization planning. Frontend team can now iterate independently of commerce platform release cycles.

• Revenue Attribution Integration: Commerce + Marketing Data

  Scale

  Mid-market D2C brand, significant email revenue channel

  Problem

  Marketing team had no visibility into which campaigns drove actual orders. SAP ECC held the transaction data; Emarsys held the campaign data. No connection between them.

  Decision

  Architected an event-driven integration between SAP ECC and Emarsys using SAP Cloud Platform Integration. Modeled order events to map back to campaign touchpoints, enabling attribution at the individual order level.

  Outcome

  Enabled precise marketing ROI measurement for the first time. Marketing team could see revenue by campaign, channel, and segment. Budget allocation decisions moved from intuition to data.

• B2C Commerce Platform for National Grocer

  Scale

  National US retailer, high-traffic seasonal peaks, complex product catalog with perishable and non-perishable SKUs

  Problem

  No direct-to-consumer digital channel. The business needed to compete with online grocery delivery without a platform to stand on.

  Decision

  Architected and led SAP Hybris B2C implementation. Prioritized cart and checkout performance above all else — grocery customers abandon at the slightest friction. Built in capacity for peak seasonal traffic from day one.

  Outcome

  Launched a functioning national digital commerce channel. Platform handled peak traffic events without degradation. Established the technical foundation for ongoing digital commerce investment.

• B2B Pharma Commerce: Complex Catalog, Regulated Orders

  Scale

  Pharmaceutical distributor, large B2B customer base, compliance-sensitive ordering process

  Problem

  Manual ordering processes unable to scale. Regulatory requirements created complexity that off-the-shelf B2B commerce configurations couldn't handle.

  Decision

  Architected custom SAP Hybris B2B implementation with order approval workflows, customer-specific pricing, and compliance guardrails built into the order flow. Integrated with SAP ECC for real-time inventory and pricing data.

  Outcome

  Replaced manual processes with automated, compliant digital ordering. Customers could self-serve on routine orders. Order errors dropped significantly. Sales team shifted time from order entry to customer relationships.

• Oracle-to-MySQL Migration for Live B2B Commerce Site

  Scale

  Manufacturing client, B2B commerce site in active production use

  Problem

  Oracle database licensing costs were significant and growing. The migration needed to happen with zero downtime — the site was the primary order channel.

  Decision

  Phased migration with parallel-run period. Extensive query analysis upfront to identify Oracle-specific SQL that needed rewriting for MySQL compatibility. Cutover during low-traffic window with immediate rollback capability staged.

  Outcome

  Completed migration with no downtime. Licensing costs reduced substantially. Site performance improved — MySQL query planner handled the specific workload better than Oracle on the existing hardware.